Consultation
We use EEG and sensory data to scientifically visualize human experience and decisions,
driving applied research and real-world product, service, and org development.
Neuroscience Technology Consulting
Applying neuroscience to business — Incorporating “emotion” and “science” into products and services
Details
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Quantitative evaluation of products and materials
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Evidence building for new product development
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Development of new brain, physiological, and psychological indicators
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Development of new applications
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Case
Project-01：Cosmetics Manufacturer A
Evaluating the “feel-good touch” of cosmetic ads through the brain
A cosmetics brand wanted to know which ad best showed the pleasant feeling of the product touching the skin.
Since regular surveys and interviews can be influenced by bias or hesitation, it’s hard to understand people’s true emotions that way.
To solve this, we used brainwave (EEG) analysis to measure emotional reactions. Fifteen participants watched three different ads while we recorded their brain activity. We then analyzed how each ad made them feel in terms of pleasantness, expectation, and interest.
As a result, we were able to clearly see which ad most effectively expressed the pleasant touch on the skin—something that’s difficult to measure just by asking people.
What We Measured
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People’s own feedback and impressions
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Emotional reactions shown through brainwave data
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Data-driven analysis to find deeper insights
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Project-02：Confectionery Manufacturer B
A new product package chosen through “Kansei data”
As candidates for a new product, the company developed two prototypes: A and B. Both looked and tasted appealing, but it was unclear which should go to market.
To help decide, we conducted a brainwave study to see which one drew more interest. Twenty participants viewed each package while their brain activity was measured, allowing us to compare which design sparked greater excitement. The data showed that Prototype A generated stronger responses, so Company B chose it for commercialization.
When we measured brainwaves as participants actually ate the products, “red ingredients” caused a sharp rise in brain activity right after eating, while “blue ingredients” showed weaker reactions.
By visualizing people’s sensations and preferences, we helped make emotionally resonant product creation more precise and effective.
What We Measured
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Subjective evaluation
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Visualization of interest and engagement through brainwave analysis
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Project-03：Advertising Agency C
A new evaluation method for choosing ads that “move the brain”
When creating poster ads for a new product, the team considered three design ideas.
Traditional surveys and interviews showed that Concept 1 was the most popular, but the client wanted to know which ad truly connects with people on a deeper, emotional level. To find out, we introduced EEG-based ad evaluation.
Twenty-five participants viewed all three ad concepts while we measured their brain activity to track levels of interest and engagement. By comparing these brainwave responses as numerical data, we visualized which ad resonated most strongly in people’s minds. Surprisingly, Concept 2, which scored lower in traditional evaluations, showed the highest brain response.
After adopting this version, the brand saw improved sales results. This approach has been highly regarded as a new, science-backed method for identifying ads that truly leave a lasting impression.
What We Measured
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Participants’ self-reported feedback
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Brainwave-based visualization of interest level
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Contact Us
For service related inquiries, please use the form.
Xiberlinc Inc.
Center of Garage, 1-16-3 Yokokawa,
Sumida City, Tokyo 130-0003
Japan